Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech helps to add additional context into what's featured every week by interviewing the people behind the research, ideas and important work.
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In this episode of MSoM I’m joined by David Raab, the founder of the Customer Data Platform (CDP) Institute, a vendor-neutral platform that supports the Martech industry with methods, issues, education and best practice guides for using and managing customer data. Mr. Raab has been consulting in this space for many years, even coining the term “CDP” way back in 2013.
We talk about one of David’s recent articles - have we reached peak Martech? Which was featured in TMW #030. We explore the state of the marketing technology industry, whether or not it’s hit a “peak moment” and what the outlook is for the future of Martech, consumer privacy and data collection.